U.S. Readiness Assessment

US Trade Consult

The Strategic Entry Point for U.S. Market Entry and Business Expansion

US Trade Consult is a premier international business development and market entry consulting firm headquartered in Austin, Texas. Founded and led by CEO Sean Herrity, the firm specializes in helping foreign companies—ranging from European and Asia-Pacific startups and small-to-medium enterprises (SMEs) to global brands and government trade agencies—successfully land, expand, and scale operations within the United States.

Core Execution Pillars

Unlike agencies focused purely on administrative setups, US Trade Consult focuses strictly on operational business development and tangible revenue generation. Its framework is built around four primary drivers of commercial success:

• Sales Deployment: Actively structuring sales pipelines, lead generation, sales channel prospecting, and deploying strategic selling methodologies to ensure new market entrants generate fast revenue.
• Customer Acquisition: Identifying and qualifying key buyers, navigating partner validations, and conducting product demonstrations tailored to the local U.S. consumer base.
• Capital & Investment Access: Assisting foreign scaleups with investor readiness, financial modeling, pitch preparation, and direct matchmaking with American venture capital and angel networks.
• Hyper-Networking: Leveraging a deep network of private enterprise, investor, and government contacts to accelerate ecosystem integration and build high-impact local partnerships.

Comprehensive Service Offerings

The firm guides clients through the entire lifecycle of international expansion:

• Market Entry & Intelligence: Providing risk-reducing due diligence, regulatory assessments, local trade policy guidance, and data-driven market size and competitor analysis.
• Business Formation & Site Selection: Guiding legal entity setups and evaluating optimal geographic operational locations based on local corporate taxes, target proximity, and workforce access.
• Incentives & FDI Services: Interfacing with state, local, and federal government entities to secure Foreign Direct Investment (FDI) opportunities and negotiate tax incentives to optimize a client’s return on investment.
• Dedicated Trade & Executive Representation: Providing foreign trade office representation, supply chain management consulting, trade show representation, and fractional C-suite services (such as Fractional CEO or Sales Director roles).

Target Sectors & Ecosystem Position

While sector-agnostic, the firm maintains strong strategic ties to advanced technical markets. It is heavily integrated into the aerospace, defense, and deep-tech sectors through close partnerships with groups like the New Space Hub. Furthermore, it maintains a highly specialized positioning to assist international biotechnology, medtech, and life science companies looking to access dual-use military and public health opportunities across major Texas innovation clusters.