PRE-BOARD

Pressure-Test Your Health Tech Pitch Before the Real Meeting

Pressure-Test Your Health Tech Pitch Before the Real Meeting

Burkott Advisory is a specialized consulting and executive advisory firm that focuses on accelerating digital health innovation and optimizing technology governance within complex medical environments. Drawing on over 25 years of industry experience in the digital health and life sciences sectors, the firm works to bridge the gap between emerging medical software capabilities and enterprise-ready, defensible health system deployment.

Core Services & Frameworks

The firm addresses critical points of friction that occur when scaling tech inside highly regulated hospital and healthcare environments:

PreBoard: Pressure-Test Your Healthtech Pitch Before the Real Meeting

Think of it as a flight simulator for your next executive conversation.

You’ve spent months—or years—building your healthcare technology. You finally get the meeting with a health system executive, potential customer, investor, or strategic partner.

Are you ready for the questions they are going to ask?

PreBoard, developed by Burkott Advisory, is an AI-powered governance board simulation designed to help healthtech and life sciences companies pressure-test their strategy before high-stakes executive conversations.

Rather than simply practicing a presentation, founders can use the simulation to explore how executive decision-makers may challenge the assumptions behind their business.

That can include questions around:

• Clinical value and outcomes
• Regulatory readiness
• Financial assumptions
• Customer value
• Go-to-market strategy
• Health system adoption
• Organizational and procurement considerations

The idea is simple: discover the holes in your story while you still have time to fix them.

Why We Think It’s Useful

Healthcare founders often know their technology extraordinarily well. But selling into a health system requires answering a very different set of questions.

Does this solve a problem important enough to change behavior?

Who owns the budget?

What evidence will a health system need?

How does the solution fit existing clinical and operational workflows?

What creates risk for the organization?

And ultimately: Why should an executive say yes?

PreBoard gives founders a structured environment for working through those questions before the real conversation happens.

The Expert Behind PreBoard

PreBoard was developed by Doug Burkott of Burkott Advisory, a digital health and life sciences advisor with more than 25 years of industry experience.

His work focuses on the difficult space between developing an innovative healthcare solution and getting that solution successfully adopted within complex healthcare organizations.

Through PreBoard, that experience is paired with AI-powered simulation to create something particularly valuable for founders:

A place to practice being challenged before the stakes are real.

A Resource for Texas Healthtech Builders

For companies preparing for health system conversations, fundraising, commercialization, or market entry, PreBoard offers a different way to test whether the story that makes sense inside your company will make sense to the executives on the other side of the table.

Or, as Doug describes it:

A flight simulator for your go-to-market strategy.

• Go-to-Market (GTM) Advisory: Assisting healthtech and life science startups with product positioning, customer value realization, and buyer alignment. Burkott Advisory utilizes its proprietary PreBoard© framework, an agentic governance board simulation designed to provide startup founders with direct insights into corporate decision-making and institutional procurement hurdles before they pitch.
• Health System IT Governance Optimization: Collaborating directly with hospital executives and clinical leaders to run diagnostic surveys and workshops. These programs are structured to combat what the firm defines as the “Four Enemies of Governance,” streamlining technology adoption and breaking down competitive institutional silos.
• Strategic Planning & AI Governance: Helping healthcare enterprises align large-scale technology investments with measurable clinical and financial outcomes. The firm focuses heavily on translating artificial intelligence (AI) prototypes into fully governed, risk-managed, and enterprise-ready programs within strictly monitored medical environments.
• Technology Business Management (TBM): Creating systems that make complex hospital IT spending highly visible, financially defensible, and strategically balanced against clinical needs.
• Customer Success & Retention: Building long-term post-sale strategies for healthtech vendors to ensure high client adoption, churn reduction, and clear software value demonstration.